How much do banks really understand their customers? The UK’s largest digital bank, Monzo, has shown that it gets them – and that banks can have a human sense of fun. In Monzo’s new campaign by Uncommon Creative Studio, the bank has installed a pop-up ATM in Newcastle that dispenses Greggs sausage rolls (there’s even a vegan option).
The activation idea comes from Monzo data which reveals that 2.3 million customers have spent over £70m on Greggs in 2023.
The pop-up is part of the bank’s Money never felt like Monzo platform by Uncommon, and the bank’s first above-the-line campaign in five years. The ATM, that is painted in Monzo’s distinctive hot coral, appeared on Grainger Street, Newcastle-Upon-Tyne, the hometown of Greggs, beside a regular ATM with an ‘out of order’ message on-screen. The hot coral ATMmm, gives users the option to select either a free sausage roll or vegan sausage roll. Over 80,000 Monzo customers have received a free sausage roll treat, that coincides with the launch of new extended subscription plans.
The one-of-a-kind ATM also gives every 100th customer a £50 Greggs High Roller gift card, courtesy of Monzo and Greggs.
For those unable to make it to the Newcastle event, Monzo customers nationwide can still enjoy a free weekly Greggs treat by signing up for Monzo Perks or Max; that offer benefits like a top Instant Access Savings product (4.6% AER), an Annual Railcard and the best of Monzo’s money management tools. Monzo Max also includes comprehensive worldwide travel and phone insurance and Personal UK & Europe breakdown cover – provided by RAC.
AJ Coyne, Monzo’s VP of marketing commented, “We’re on a mission to transform our customers’ relationship with money and make every single penny go further. Our new subscription plans really amplify this core belief – whether it’s a weekly treat from Greggs, annual travel insurance or breakdown cover, we want our customers to feel like they’re always getting that little extra something from us. And with over 80,000 Monzo customers claiming a free Greggs Sausage Roll since we launched Monzo Perks and Max it made perfect sense to team up with Greggs to create the first ever Sausage Roll ATMmm.”
