This second wave of Lotus Award winners includes Lotus Roots, unique to ADFEST, applauding works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or …
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ADFEST 2024 has announced its special awards. Dentsu Inc. Tokyo is Agency of the Year, following the stellar results of My Japan Railway for Japan Railway 150th Anniversary Campaign. Dentsu was …
ADFEST Lotus Awards: Insights from the jury rooms 2
March 23, 2024
Malcolm Poynton, Global Chief Creative Officer for Cheil Worldwide and Grand Jury President summed up this year’s award, “In briefing the jury for ADFEST this year, I asked they judge …
During the planning stages of ADFEST 2024, Valerie Madon, Chief Creative Officer, McCann Worldgroup Asia Pacific, proposed a special new initiative for the festival called Shape My Portfolio. More than …
By Emir Shafri, CCO Publicis Groupe, Malaysia Tay Guan Hin is the Creative Chairman of BBDO Singapore. With over 300 creative awards to his name in a career spanning notable agencies …
A commendation that is truly deserved, Piyush Pandey, Chief Advisor, Ogilvy India, has been chosen as this year’s ADFEST Lotus Legend. The Lotus Legend Hall of Fame honours those long-serving upholders …
Samsung has gone back to the ‘90s to promote its cutting-edge AI upscaling technology. The idea comes from Quality Meats, who recognised that there is an overabundance of tech-focussed campaigns …
Easter is prime time for Cadbury and VCCP London is making sure that the brand holds its top tier position in the UKL’s hearts (and stomachs). The first effort is an …
By Emir Shafri, Chief Creative Officer, Publicis Groupe Malaysia ADFEST 2024 speakers and delegates alike celebrated the fusion of artificial intelligence with human intelligence as a match made in heaven. Yet, …
Women have come a long way in the creative industry but there are still so few women pioneers that they must be noted and applauded, both for their efforts and …
The Stable at ADFEST: Insights from the jury rooms
March 23, 2024
Why did this – or that – win? What inspired and enthused the jury? We all want to know. Here are the comments from this year’s jury presidents about the …
ADFEST Lotus Awards: 3 Grandes for Dentsu’s My Japan Railway in the first round of winners
March 23, 2024
1,587 entries were received for the Lotus Awards and 63 jury members from 23 cities were organised into 7 groups, chaired by Malcolm Poynton, Global Chief Creative Officer for Cheil …