Samsung has gone back to the ‘90s to promote its cutting-edge AI upscaling technology. The idea comes from Quality Meats, who recognised that there is an overabundance of tech-focussed campaigns and a current passion for ‘90s nostalgia.
The sitcome, Best in the House, features former SNL members, Molly Shannon and Tim Meadows, as Nikki and Rafael, two competitive siblings and an absurd contest. The spoof is gorgeously detailed. Its ’90s outfits and setting and quirky characters take audiences back to the shows, such as The Nanny and Full House that made ratings soar.
The campaign leads with two spots, a one-minute theme song introduction to the made-up show and a full four-minute episode that exemplifies Samsung’s AI upscaling.
Additional clips will run in social.
