It’s all about guac in Avocados from Mexico’s Super Bowl push. So much more than an ad, by McKinney. The Gronkamole Challenge, led by football star, Rob Gronkowski, launched with a livestream on the band’s YouTube channel on January 29.
Gronkowski put his guac-eating skills to the test, and gave viewers the chance to win exclusive prizes, including the first-of-its-kind Big Game Guac Pack, an autographed book featuring Gronkowski’s Gronkamole recipe or a Gronk-worn Avocados From Mexico jersey, and more.
The brand also released limited-edition Gronk’s Guac Drops throughout Super Bowl week that gave fans a chance to score exclusive items from the challenge just by engaging on social. Drops include:
A custom Avocados from Mexico Fanny Pack:
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…a signed copy of Avocados Ahoy Children’s Book, a Helmet Bowl, a Gronkamole Avocado Pit or a Gronk-worn Avocados from Mexico jersey.
The brand kept the momentum going with re short recap:
…a Gronkowski becomes an avocado artist prank:
…and a barrage of shorts.
