The winners of the 45th annual AWARD Awards were announced on August 15 at its Gold Pencil Award Party, held as part of This Way Up at Sydney’s Museum of Contemporary Art.
31 Gold pencils were awarded across 18 different campaigns, with a further 74 Silver and 118 Bronze pencils. Special Awards were also awarded across 16 categories.
Agency Network of the Year was won by The Monkeys, part of Accenture Song, with four golds and The Grand Award for, Play it Safe, celebrating Sydney Opera House’s 50th anniversary.
Production Company of the Year was Revolver with five golds across three pieces of work.
Gold winners:
- CHEP Network won 4 golds for Climate Doctor’s Certificate for National Climate Strike.
- DDB Group Aotearoa won 3, two for Team Heroine, Correct the Internet, and one for McDonald’s NZ, We speak late night
- Howatson+Company won two for Modibodi’s I’m Dying Inside
- M&C Saatchi won two for Minderoo Foundation’s The Plastic Forecast
- TBWA\HAKUHODO won 2 for Shellmet for Koushi Chemical Industry
- Ogilvy Australia won 1 for Dove 10 vs 10
- Special Australia won 1 for Dylan Alcott Foundation’s Shift 20 Initiative: Braille Boards
- Special New Zealand won 1 for Partners Life’s The Last Performance
- Revolver for Carlton & United Breweries won 1 for Imported From Drylandia
Glue Society won 1 for The Dylan Alcott Foundation’s Shift 20 Initiative
- DIVISION won 1 for Smoooth for ROLLiN Car Insurance
- The Editors won 1 for This Is Footy Country for Telstra
- Exit won 1 for This Is Footy Country for Telstra
- Mullenlowe TREYNA won 1 for Quezon City Gender and Development Council’s Right to Care
- The Nine Shanghai won 1 for NOOOF Design Lab’s Right and Wrong
The inaugural Best B2B Campaign, supported by LinkedIn, was awarded to Special Group Melbourne for the Shift 20 Initiative for The Dylan Alcott Foundation.
LinkedIn head of content solutions (APAC & China) Daniel Hochuli said the Shift 20 Initiative specifically targeted behaviour change in brands and was the judges’ favourite because it drove significant B2B effects. “Its messaging was incredibly effective, motivating 200+ brands to take action and get involved – a remarkable achievement,” he stated.
AWARD chair Mandie van der Merwe congratulated the winners, “You’ve earned bragging rights across our region with work that not only stood out, but made us lean in, moved us and spurred us into taking action. A massive shout out as well to the silver and bronze winners who were recognised during the virtual announcements earlier this week. The winners this year represent the pointy end of creativity and set the bar high for the standard of work AWARD champions and celebrates in this corner of the world.
“AWARD Awards is the most prestigious creative show in our region because of our world-class judges. Heartfelt thanks to our jury president Liz Taylor, jury chairs and our team of judges who have given their incredibly valuable time freely and debated vigorously to uphold AWARD’s exacting standards for recognising creative excellence every year.”
