BBDO Bangkok has become agency of record for Samsung Consumer Electronics. The agency will manage communication campaigns, social media, customer relationship management, e-commerce, and more for Samsung in the Thai market.

The winning campaign idea, Live a New Day, has already been launched at an earlier press conference this year and aims to provide the best solutions for modern lifestyles with a range of home appliances. With this new partnership, Samsung will keep generating innovative and creative ways to maintain its strong leadership position in the electrical appliance market in Thailand.

Jennifer Song, president of Thai Samsung Electronics, stated that the company is confident in its products and services, and the Live a New Day campaign is a reflection of the fine-tuned attitudes that cater to individual lifestyles.

Paramee Thongcharoen, corporate marketing director of Thai Samsung Electronics, added that it believes the agency will help them secure its leadership in Thailand and sustain its position as a true leader in the consumer electronics industry.

Somkiat Larptanunchaiwong, chief executive officer of BBDO Bangkok, pledged to deliver creative and effective marketing solutions that will further strengthen the brand and its products, and help achieve its target projections.