After years of being the breakfast hardly anyone ate anymore, porridge is been given a boost, as processed cereals and pastries fall out of favour and food for wellness moves in. The process of making breakfast with porridge has always been the one obstacle to its success. But Quaker has come up with a solution, Quaker Overnight Oats.
Apparently, the porridge trend has reached the Philippines. BBDO Guerrero has come up with a quirky way to promote its quirky overnight idea. Its series of radio ideas promotes the idea that when you make breakfast overnight you get to sleep longer, and that means you get to dream more. They do so by offering some very wild interpretations of everyday dreams, like driving an out of control car, building your dream home.
This is the ad, Out of Control:
Listen to all the ads here.
