Mondelēz International has awarded 72andSunny the global creative duties for Oreo as well as its biscuits in the US. It’s bad news for Omnicom, that also lost Jaguar Land Rover to WPP this week. Omnicom's Martin …
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Who's doing what in the world of commercial creativity.
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Indie wins around the world: BigSmall wins War Child UK; Bakery wins Best Day brewing; Orphan wins Maurice Blackburn
May 19, 2026
War Child UK has appointed BigSmall as its brand strategy partner following a competitive process, as it looks to sharpen its voice and drive greater impact for its work supporting children affected by conflict. The …
BUTTER Music and Sound: An explosion of heavy metal to get you into the Clash of Clans mood
May 1, 2026
BUTTER Music and Sound has created This Is the Sound of Clash!, a rock 'n roll ode to the stage and the thrill of a high-octane throng of devoted metalheads. The company created the original …
A SEEK campaign for every small- and medium-sized business who has had a staff-fail. That’s just about every SME. Droga5 adds the fun of hyperbole and business owner, Maria, and her epic hiring fails, to …
Brazilian university, PUCPR (the Pontifical Catholic University of Paraná), is inviting Artificial Intelligences to continue their studies at the University. The startling idea is the brainchild of agency, 404 Innovation Studio, and even bolder, it …
nice&frank: Garcia sits atop the 12,353 testing spoons he used to perfect Graza’s mayo
March 5, 2026
Olive oil brand, Graza, has branched out into mayonnaise, and while it’s the fifth-largest olive oil brand in the US (that's a big deal in a huge market), in mayo it has super-size competitors, Hellmann’s …
Publicis: Saudia airline turns souvenir purchases into extra baggage allowance stickers
January 24, 2026
Not having enough baggage allowance to buy souvenirs for family and friends is a problem every traveller faces at some point. Publicis and Saudia, Saudi Arabia’s national carrier, have fixed the problem. They created a …
BBDO Nordics & E.On: Energy introduces itself as a friend
December 12, 2025
Brands have been telling audiences how energy works in their lives. Now BBDO Nordics and E.ON have given energy the microphone. The campaign lets energy itself become the storyteller. I Am Energy turns an invisible …
Ogilvy Spain & ONCE Social Group: If you could make the world again, who would you include?
December 11, 2025
If we were starting again, creating a new world on Mars who would you want to take? This proposition by Ogilvy Spain, designed to make its audience thing about what makes the world a better …
Nike’s pop-up soup kitchen reminds Chinese runners that “no effort goes unrewarded”
November 24, 2025
Nike is a prolific advertiser, sharing high-production value films worldwide. Its new Chinese campaign is decidedly lo-fi, but among the brand’s most creative ideas. It’s a soup kitchen. The pop-up soup kitchen was set up on …
Publicis: Mindy Lou recruits The Grinch to promote Walmart’s Black Friday deals (& Walton Goggins)
November 18, 2025
WhoKnewVille’s Mindy Lou and The Grinch return to US screens to spread the word about Walmart’s Black Friday deals. The extension to the retailer’s Christmas commercial was created by a collection of Publicis Groupe agencies including Fallon, Leo …
Coca-Cola: Another year, another AI Holidays are Coming revamp
November 10, 2025
Coca-Cola is certainly stubborn. After triggering a deluge of backlash last year, for using AI to create a reimagined version of its 1995 Holidays are Coming commercial, the brand has created its 2025 reimagined Holidays …