A SEEK campaign for every small- and medium-sized business who has had a staff-fail. That’s just about every SME. Droga5 adds the fun of hyperbole and business owner, Maria, and her epic hiring fails, to …
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Who's doing what in the world of commercial creativity.
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Brazilian university, PUCPR (the Pontifical Catholic University of Paraná), is inviting Artificial Intelligences to continue their studies at the University. The startling idea is the brainchild of agency, 404 Innovation Studio, and even bolder, it …
nice&frank: Garcia sits atop the 12,353 testing spoons he used to perfect Graza’s mayo
March 5, 2026
Olive oil brand, Graza, has branched out into mayonnaise, and while it’s the fifth-largest olive oil brand in the US (that's a big deal in a huge market), in mayo it has super-size competitors, Hellmann’s …
Publicis: Saudia airline turns souvenir purchases into extra baggage allowance stickers
January 24, 2026
Not having enough baggage allowance to buy souvenirs for family and friends is a problem every traveller faces at some point. Publicis and Saudia, Saudi Arabia’s national carrier, have fixed the problem. They created a …
BBDO Nordics & E.On: Energy introduces itself as a friend
December 12, 2025
Brands have been telling audiences how energy works in their lives. Now BBDO Nordics and E.ON have given energy the microphone. The campaign lets energy itself become the storyteller. I Am Energy turns an invisible …
Ogilvy Spain & ONCE Social Group: If you could make the world again, who would you include?
December 11, 2025
If we were starting again, creating a new world on Mars who would you want to take? This proposition by Ogilvy Spain, designed to make its audience thing about what makes the world a better …
Nike’s pop-up soup kitchen reminds Chinese runners that “no effort goes unrewarded”
November 24, 2025
Nike is a prolific advertiser, sharing high-production value films worldwide. Its new Chinese campaign is decidedly lo-fi, but among the brand’s most creative ideas. It’s a soup kitchen. The pop-up soup kitchen was set up on …
Publicis: Mindy Lou recruits The Grinch to promote Walmart’s Black Friday deals (& Walton Goggins)
November 18, 2025
WhoKnewVille’s Mindy Lou and The Grinch return to US screens to spread the word about Walmart’s Black Friday deals. The extension to the retailer’s Christmas commercial was created by a collection of Publicis Groupe agencies including Fallon, Leo …
Coca-Cola: Another year, another AI Holidays are Coming revamp
November 10, 2025
Coca-Cola is certainly stubborn. After triggering a deluge of backlash last year, for using AI to create a reimagined version of its 1995 Holidays are Coming commercial, the brand has created its 2025 reimagined Holidays …
Burberry: How to Christmas like a celebrity
November 8, 2025
Burberry’s Christmas commercial, Twas the knight before…, is all about a very ordinary Christmas Eve party… …except that the host is Jennfier Saunders and the guests are stars. It’s also a showcase of Burberry gift suggestions. Seen in …
Sports team produce victory jerseys well in advance of the finals. But only 50% of them are worn. The never-used jerseys are at best abandoned, and at worst, discarded and adding to fabric pollution. Either …
As news about of the audacious theft of France’s crown jewels from the Louvre Museum spread throughout the world, German family-run business, Böcker, seized the moment. It was a Böcker ladder extending up to a balcony …