As news about of the audacious theft of France’s crown jewels from the Louvre Museum spread throughout the world, German family-run business, Böcker, seized the moment. It was a Böcker ladder extending up to a balcony …
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Who's doing what in the world of commercial creativity.
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Thinkerbell: Vodafone & iPhone’s epic improvements stress questionably-existent creatures
October 10, 2025
In telco-land, the release of the new iPhone is a big deal. In fact, it marks the biggest acquisition event of the year for Vodafone. So it made sense to use the release of the …
Dyslexic thinkers have a different way of viewing the world. This can be very valuable. On October 8, global Dyslexia Awareness Day global charity, Made By Dyslexia, revealed for the first time the economic value of …
cummins&partners are launching Kettle Ridge Cut's new flavours in Gen Z territory - a first for the brand in a sector filled with gourmet pretensions and capturing the wanderlust aspirations of Aussie youth. The chips can …
WOLF BKK & Cute Press: Be mesmerised by an intriguing film and struck by its final reveal
August 29, 2025
Tragedy, a dash of humour, exquisite control of the story, and the most wonderful surprise when you find out what this commercial is for. Watch: https://www.youtube.com/watch?v=iSMY4RTcJYs The commercial is built on a Thai cultural truth: “Foundation failed, …
BBH Singapore makes a gum for the country that banned it
August 6, 2025
Chewing gum is banned in Singapore. But, to mark the nation’s 60th birthday, BBH Singapore is introducing what could be the country’s first legal chewing gum. Called Unthinkables!, the “gum” looks, tastes, and chews like gum, …
Trident joined the Perfetti Van Melle gum portfolio in 2023 but has taken two years for its first brand campaign to emerge. In the meantime, in November 2024, Interpublic Group won the Perfetti Van Melle …
It’s rare to get two rival brands launching their campaign on the same day. It’s a rare opportunity to unfairly compare them. VML gives Gen Z the means to change the world VML has created the campaign …
Wieden + Kennedy is doing unexpected things for Nike’s Jordan Brand. The latest campaign is a musical – the musical, Annie, about children in an orphanage that has been performed worldwide - recreated with Jordan …
What if the rumours are true? What if WPP and Accenture are considering an M&A relationship together? Is there an upside for creativity? Probably not. Accenture Song is likely to be looking for media clout. …
DDB Singapore: Action, humour & Joe Taslim mesmerise but Google Play’s safety features star
July 15, 2025
Indonesian martial artist and action star, Joe Taslim, is known for his intense fight scenes in blockbusters such as The Raid: Redemption and Mortal Kombat. He is also a passionate gamer, but in the campaign …
The ready meals category is already crowded with voices. Saatchi & Saatchi Australia needed Youfoodz to stand out. The brand doesn’t have a protein platform, organic, plant-based or weight control platform to stand on. But …