Coca-Cola is certainly stubborn. After triggering a deluge of backlash last year, for using AI to create a reimagined version of its 1995 Holidays are Coming commercial, the brand has created its 2025 reimagined Holidays are Coming commercial using AI.
The new spot is also receiving a fair share of haters. (To be fair, John Lewis’ exploration of masculinity hasn’t been universally applauded either and Coca-Cola is not the only brand “refreshing” last year’s idea.)
If nothing else, Holidays are Coming 2025 shows the progress that AI has made in a year, (the animals in the commercial are adorable; their amazement even seems real) and that progress is underlined in a long behind the scenes video.
The 2025 campaign leans more heavily into the excitement of anticipation, with its cast of animated animals, including polar bears, penguins, puppies and rabbits, gaping at the classic red Coca-Cola truck on its journey.
The commercial ends provocatively with the tagline, Created by Real Magic AI.
Here is the 2024 ad:
