"Imagine a whole city of people...a place filled with untapped talent." There are enough young people in the UK not in employment, education, or training to make the third largest city in the UK. The country’s …
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Who's doing what in the world of commercial creativity.
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Red Buoy & director, Tom Emmerson: New Balance lures with a crazy tennis match & mad Jack Harlow moment
June 26, 2025
Not another formula sporting brand commercial? This a commercial is so not. New Balance’s campaign film by creative studio, Red Buoy and director, Tom Emmerson, is way left of field. It opens on a high-stakes …
Future Lions: Winners from Brazil, Madrid, Sweden & South Korea; Miami Ad School wins School OTY
June 17, 2025
Future Lions, the global competition founded by AKQA in partnership with the Cannes Lions International Festival of Creativity and supported by media partner, The Wall Street Journal, has announced its 2025 winners. Future Lions champions young …
For professional chefs and Thai home cooks, making broth begins with a trusted ritual. It begins with chicken carcasses at the market, believing that true flavour comes from bones simmered slowly. This daily habit shapes …
Stink: Reebok & Manors beat the crap out of the lack of adventure, laziness & efficiency in golf
June 11, 2025
Reebok’s classic slogan, No thanks, I’ll walk, becomes the starting point for a global campaign for Reebok’s co-branded with golf brand, Manors. The campaign, produced by Stink Studios, defies the traditional transactional approach to golf. …
Gen Z lives in its own world. Older generations are “them” and they live outside it. Young people are very tuned into their emotions and sharing them is natural. They also still feel “immortal” and …
Africa Creative & Wilson: The interactive 450-year journey of a volleyball is a tragedy about plastic pollution
May 29, 2025
Africa Creative's The Odyssey of Wilson is the interactive story of a volleyball. A volleyball that has ended up in the ocean. It will take 450 years to fade away. The campaign, created by Africa Creative …
Mum arrives in London from an overseas trip – without a gift for her thirteen-year-old daughter. That gift was meant to be the popular duty free item, a Toblerone. Toblerone with its little “Swiss Alps” …
What does Electrolux stand for? Do we even know where it comes from? Publicis London’s first work for the home appliance brand answers both questions - it’s beautiful, tough, cool, practical – and a little …
TBWA Peru: Everyday stresses vs Phillips Milk of Magnesia (win-win: both make you poop)
May 16, 2025
Pharmaceutical advertising finds its funny bone and classic “print” advertising shows off its power in a campaign called Shituations by TBWA Perú for Phillips Milk of Magnesia. The campaign aligns the laxative effect of stressful moments …
R/GA Australia has given NOVA Entertainment a new brand positioning and launch campaign that celebrates the spontaneity, simplicity, and unexpected joy it brings to its listeners. Don’t Think, Just Nova positions the Nova as the …
On April 26–27, the London Marathon will highlight two kinds of endurance. The stamina of the runners and the resilience of UK women waiting for NHS gynaecological care. Fold7 and charity Women’s Health Hope will …