Who's doing what in the world of commercial creativity.
Indonesian martial artist and action star, Joe Taslim, is known for his intense fight scenes in blockbusters such as The Raid: Redemption and Mortal Kombat. He is also a passionate gamer, but in the campaign …
The ready meals category is already crowded with voices. Saatchi & Saatchi Australia needed Youfoodz to stand out. The brand doesn’t have a protein platform, organic, plant-based or weight control platform to stand on. But …
"Imagine a whole city of people...a place filled with untapped talent." There are enough young people in the UK not in employment, education, or training to make the third largest city in the UK. The country’s …
Not another formula sporting brand commercial? This a commercial is so not. New Balance’s campaign film by creative studio, Red Buoy and director, Tom Emmerson, is way left of field. It opens on a high-stakes …
Future Lions, the global competition founded by AKQA in partnership with the Cannes Lions International Festival of Creativity and supported by media partner, The Wall Street Journal, has announced its 2025 winners. Future Lions champions young …
For professional chefs and Thai home cooks, making broth begins with a trusted ritual. It begins with chicken carcasses at the market, believing that true flavour comes from bones simmered slowly. This daily habit shapes …
Reebok’s classic slogan, No thanks, I’ll walk, becomes the starting point for a global campaign for Reebok’s co-branded with golf brand, Manors. The campaign, produced by Stink Studios, defies the traditional transactional approach to golf. …
Gen Z lives in its own world. Older generations are “them” and they live outside it. Young people are very tuned into their emotions and sharing them is natural. They also still feel “immortal” and …
Africa Creative's The Odyssey of Wilson is the interactive story of a volleyball. A volleyball that has ended up in the ocean. It will take 450 years to fade away. The campaign, created by Africa Creative …
Mum arrives in London from an overseas trip – without a gift for her thirteen-year-old daughter. That gift was meant to be the popular duty free item, a Toblerone. Toblerone with its little “Swiss Alps” …
What does Electrolux stand for? Do we even know where it comes from? Publicis London’s first work for the home appliance brand answers both questions - it’s beautiful, tough, cool, practical – and a little …
Pharmaceutical advertising finds its funny bone and classic “print” advertising shows off its power in a campaign called Shituations by TBWA Perú for Phillips Milk of Magnesia. The campaign aligns the laxative effect of stressful moments …