BBDO Guerrero first work for IKEA Philippines captures its audience with a universally relatable story that taps into local culture, the Filippino habit of building life and home one step at a time.
The campaign, film grabs attention with the drama of a break-up and one of life’s more difficult changes – moving on, reassuring its audience that even the most significant changes can start with a single, manageable step.
One Piece at a Time aims to make home improvement feel more achievable and accessible, underlining that IKEA’s products are durable, thoughtfully designed and affordable, and its solutions flexible enough to adapt as needs change.
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