BBDO India has promoted Shruthi Subramaniam to executive creative director – Mumbai, underlining the powerful combination of creative excellence and strategic acumen she has brought to the agency.

At BBDO India, Subramaniam has been the creative force behind campaigns for global brands such as WhatsApp Bumble, Neutrogena. Her portfolio also includes work for industry giants such as Unilever and Mercedes-Benz – projects that are as impactful as they are culturally meaningful.

Most recently, she was honoured with a CLIO Music Award, earning recognition alongside international names, Harry Styles and Ozzy Osbourne – a testament to her ability to create work that resonates across borders and audiences.

In her new role, Subramaniam joins BBDO India’s core leadership team, where she will help shape the agency’s creative direction, lead key client partnerships, and mentor emerging talent. Her focus will be on driving innovation in both storytelling and “story-doing,” while pushing the boundaries of modern advertising.

Josy Paul, chairman and chief creative officer of BBDO India, stated, “Shruthi’s work is famous, her craft is brilliant, and her vision for the future of advertising is inspiring. Together, we’re aiming for that sweet spot where media and ideas collide. She’s been an integral part of BBDO India’s growth story. With our vibrant, diverse talent pool, we’re confident she’ll bring even more value to our clients while moving the industry forward.”

Subramaniam commented, “The Ashram is my home – I want to decorate it with ideas, fill each room with the warmth of conversation, and have people over who never want to leave. Belonging is the start of everything. My wish is to make people belong, bloom and become.”