BBDO New York: Macy’s woos Christmas shoppers with a heartstring tugger

Macy’s travelling along the same rock as Australia’s major department stores. And it must be hoping that Christmas, and its third new agency in three years – BBDO New York – will help to turn this year’s results around.

BBDO New York has gone all-out for emotional pull, with a classic Christmas heart-warmer, the story of a young boy and his act of generosity towards a friend, a girl who lives in a lighthouse and has recently lost her mother. He uses the soccer lamp he has received as a Chrissy present to send an invitation in Morse code for the girl and her dad to come to dinner.

The film is running on digital channels in its full two-minute version, supported by three 30-second product spots and a series of 15 and 30 second promo ads.

Credits:
Agency: BBDO New York

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Directors: Danilo Boer & Marcos Kotlhar
Senior Creative Directors: Matt Brink & Adam Livesey
Executive Producer: Ashley Henderson
Business Affairs Manager: Nancy Espinal
Music Producer:Rani Vaz
Planners: Lindsey Gonnella, Jennifer Hunley, Nicole Landsman & Julie Naidu
Account management: Corey Cirillo, Lauren Munilla, Justin Perrelli, Charlie Kunze & Maddy Bell