A product feature campaign disguised as a campaign for body acceptance. Brilliant. It is going to be watched and going to be talked about. BBDO Nordics’ campaign for Lenovo Yoga Slim 7 Pro X computers features four Nordic influencers – Beatrice Reiman, Julia Sofia Aastrup, Martine Halvorsen and Benjamin Peltonen – who were challenged to model during a nude drawing session, completely without filters.

Artists were equipped with a Lenovo Yoga Slim 7 Pro X to draw the influencers and then create their own artistic interpretations in unique portraits. As a nod to the nudity online, and a way to drive engagement, followers can compete for the “exclusive” nudes in social media channels.

There’s more nudity on the internet than ever before. At the same time, life online couldn’t be further away from reality. Rehearsed poses, retouching and filters enable people to show off their most flattering, not completely natural side. This completely distorts reality and is problematic for self-acceptance. While the campaign highlights the features of the computers it is also based on the already established message, #JustBeYou by Lenovo Yoga, to highlight an internet culture overloaded with nudity, retouching and filters.

”I’m so used to choosing the best picture or add some filters when I post something online. I basically edit everything I do to make it seem perfect. But here I’ve got nothing to hide behind, so instead I have to be my authentic, nude self. And that feels a bit scary and unusual, but also really exciting,” stated Beatrice Reiman, Swedish YouTuber and influencer.

“The idea comes from two different types of subcultures – the nudity online with zoomed in pixels and ruthless comment sections. And the nudity in the art world, where your gaze is meant to appreciate shapes and expressions. Because the Yoga is made for creativity it became a perfect bridge between the two, where classical art studies could meet the internet phenomenon that is influencers,” added Alice Westgårdh, copywriter at BBDO Nordics.