Pedigree began its Feed the Good campaign – made up of documentary short films and ads by BBDO agencies throughout the world – in May 2015 to emphasise the good that dogs can bring out in people and the positive benefits they bring to human lives.

The brand’s newest work, a 3 minute documentary film by BBDO New York, is being promoted for Blind Awareness Week in the US.

It’s a confronting film with a happy ending – confronting because it makes the viewer experience blindness. The film is the story of Liz Oleska and her guide dog, Bryce, narrated by Oleska. Visually, the film mimics Oleska’s failing sight, so through much of it only sounds are heard – sounds that underline the difficulties faced by a woman who is new to blindness.

When Oleska reaches the part of the story in which she gets Bryce, the viewer gets to see her story again – an effective device that also helps to underline the change in the story’s tone from despair to positivity and highlights the emotional support that Bryce provides.

A second version of the film uses descriptive video services to explain the visuals displayed on the screen, so that the visually impaired can experience the film.