Burger King’s jabs at McDonald’s are fun. The brand has turned competitive advertising into a joyful game that both brands play and audiences get to enjoy.

This National Burger Day in the UK, BBH London and Burger King cropped the names of McDonald’s meals replacing them with the last two letters of its Whopper, to proclaim superiority over its rival. The OOH and social campaign is running across the UK. In Burger King’s social posts, the line, “the clue was in the name all along”, wraps up the mischief.

Credits
Client: Burger King
Chief Marketing Officer: Katie Evans
Head of Brand and Communications: Suzi Hoy
Brand Manager: Matthew Moran

Creative Agency: BBH London
CCO: Alex Grieves
Executive creative Director: Helen Rhodes
Deputy ECD: Felipe Serradourada Guimaraes
Associate Creative Directors: Luke Till & Lawrence Bushell
Head of Design: Liam Thomas
Design Director: Anthony Jones
Retouching: Tristan Zamoula
Photography: Korrie Powell
Producer: Sally Kursa
Head of Strategy: Saskia Jones
Senior Strategist: Alexi Hall
Managing Partner: James Rice
Account Director: Caroline Barton
Account Executive: Holly Gash