In BBH London’s new OOH campaign, Weetabix becomes the stand in for text responses for those “give me strength” moments when your energy reserves are tested. When an adult child asks to move back in after a break-up. When gran needs help when her phone. When you accidentally hit reply all…etc.

Each execution in the witty campaign features a resilience-challenging moment and three Weetabix in the style of the typing ellipsis. The campaign builds on the brand’s Have You Had Yours, with Weetabix positioned as the energy provider for life’s many challenging moments.

Lawrence Bushell, creative director at BBH, stated, “We’ve all been there, when you get that text message, that requires you to take a deep breath and step up to the plate. Dramatising that tension by using the three dots when someone is typing felt like an iconically simple way to encapsulate the Weetabix brand. A big question, requires a big answer, fuelled by Weetabix .”

Hannah Shorley, senior brand manager at Weetabix, added, “There are countless situations in life in which you’re going to need your Weetabix. BBH perfectly encapsulated our tone, and why the Weetabix advantage is more important now than ever. We hope these cheeky one-liners raise a smile, and a spoon, to Brits over the coming weeks.”

The campaign will be running across a range of rail and underground sites around London commuter stations.

Credits:
Client: Weetabix
Brand Manager: Hannah Shorley
Marketing Director: Fran Theokli
Head of Brand: Lorraine Rothwell

Creative Agency: BBH London
Chief Creative Officer: Alex Grieve
Executive Creative Director: Felipe Serradourada Guimarães
Creative Directors: Lawrence Bushell, Kevin Masters & Christine Turner
Design Directors: Adam Buckland & Turlough Fortune
Motion Designer: Oded Shein
Managing Director: James Rice
Account Director: Owen Keating
Account Manager: Ellise Logan
Strategy Director: Arabella Saunders
Strategist: Anna Fitzpatrick
Agency Producer: Lauren Daniels
Artworker: Brandon Doughty