There are far better things to do than go to the shops. Which is why Tesco’s on-demand delivery service, Whoosh, exists. To make that a message that will make people take notice BBH has found some of the wildest “far better things” that young UK urbanites like to do.  

There’s a bloke who’s into all things cowboy and a hapless artist who’s currently throwing herself into all things pottery, with great gusto. A karate ‘pro’ can’t quite get past her yellow belt, despite years of practice and transforming her living room into a home studio and a self-care fan is seeking Me Time, in a makeshift jacuzzi – in their living room.

The campaign is running as sponsorship idents for Channel 4 Comedy, with further activity planned across the year.

Credits 
Client: Tesco [Whoosh]
Advertising Agency: BBH
CCO Alex Grieve
Executive Creative Director: Felipe Guimaraes 
Creative Director: Uche Ezugwu 
Copywriter: Hannah Worthington
Art Director: Laura Canciglia
Group Strategy Director: Saskia Jones 
Senior Strategist: Emily King 
Business Lead: Andrew Connolly 
Account Director: Millie Dann
Account Manager: Ashleigh Jacobs 
Agency Film Producer: Sammi Roberts 
Agency Print Producer: Rachel Clarke 

Production Company: Spindle 
Director: Daniel Lundh 
Production Designer: Olly Hogan
Executive Producer: Stitch Richardson
Producer: Toby Courlander
Editor: Tim Swaby

Post-Production Company: No.8
Post-Production Producers: Ellie Thwaites & Glen Percival 
Grade: No.8
Colourist: Alex Gregory
Sound Studio: No.8
Sound Engineer: George Castle
Music Composer: Ludwig Jonsson

Music Company: Stable Sounds
Media Agency: Essence Mediacom