The world of finances, cryptocurrency and online social trading is complex. So is the world of Game of Thrones. But inside that series is an enigmatic character, Hodor, who throughout the episodes carries Bran on his back while uttering only a single word, Hodl.

Hodl has sparked many memes all of which, according to eToro’s latest global campaign, are gross misappropriations. Hodl has become shorthand for “hold-the-door” for Game of Thrones fans, an acronym due to Hodor’s single word vocabulary.

For cryptocurrency fans and other people in the know in finance, it means something else – the act of holding onto your cryptocurrency rather than selling it.

So in an attempt to familiarise people with the world of finances, cryptocurrency and online social trading, BBR Saatchi & Saatchi and eToro are taking a page out of some of the world’s most iconic shows.

“There is definitely more to come and we promise to keep you posted,” BBR Saatchi & Saatchi noted.

Credits: 

Agency: BBR Saatchi & Saatchi

Chief Creative Officer: Idan Regev

Creative Director: Naor Itzhak

Copywriter: Omri Tzidon

Art Directors: Shani Sofer & Anahi Raveh

Digital Producer: Tali Sasson

VP Client Services: Noa Sharf

Account Management: Shirley Konka, Nitzan Cohen Fingerov & Mor Lewit

Strategy: Yossi (Joe) Baruch & Lora Goichman

Media Planner:  Ronit Shekel

Planning Information Specialist: Eva Hasson

Director: Rani Carmeli

Producer: Ariel Pridan

Chairman & Chief Executive Officer:  Yossi Lubaton

Chief Executive Officer: Ben Muskal

Chief Operations officer: Dorit Gvili

Client: eToro

eToro Founder & Chie Executive Officer: Yoni Assia

Marketing Operations Director: Avital Sobol

Copywriter: Shlomi Dubish

Art Director: Mor Barkai