Who's doing what in the world of commercial creativity.
Throughout Israel, things have been getting stuck. It began with Instagram posts. Then it spread to movie trailers, radio broadcasts, live TV broadcasts, YouTube pre-rolls, live theatre performances… The stunt, by BBR Saatchi & Saatchi, was …
The world of finances, cryptocurrency and online social trading is complex. So is the world of Game of Thrones. But inside that series is an enigmatic character, Hodor, who throughout the episodes carries Bran on …
Like many countries, Israel has Gay Pride Parade, and the Tel Aviv Gay Pride Parade is a world-renowned extravaganza. It’s colourful and exuberant, like all pride celebrations, but does little to further the rights of …
Spotify has only just arrived in Israel. This was a dream opportunity for Bekol, Israel's organisation for the hard of hearing, to speak directly to millennials. Most younger people use earphones to listen to music at …
BBR Saatchi & Saatchi has astutely observed that music can completely change the mood of a movie or video… …and used it very cleverly to get people to think about getting their hearing checked. The agency created …
Yotvata is one of Israel's most loved dairy brands. It’s also the name of a kibbutz in Israel - the first kibbutz established in the Arava desert in 1957. It’s rain-deprived and grass-poor, but it …
The Game of Thrones finale was a massive event for ardent fans. In Israel, the most ardent fans set their alarms for 4am to watch the finale in real time. That’s uncompromising fandom… …which Carlsberg thought …
Desserts that come in little tubs. They’re just for kids, right? Strauss Group brand, Splendid Chocolate, doesn’t think so. Its range of elegant desserts in little tubs is made with Splendid’s pure bittersweet chocolate, To show that …
BBR Saatchi & Saatchi punches well above its weight creatively. And American Express is the most recent beneficiary of the agency’s creative ingenuity… …as well as a bunch of people who watch Facebook videos with the …
In Israel, conventional thinking dominates the media landscape. BBR Saatchi & Saatchi’s ad for Super-Pharm private label brand Baby Love flouts convention. It shows that non-conventional families go through exactly the same new baby struggles as …
It took quite a while for agency creatives to catch onto the idea of using the YouTube pre-roll Skip button tactically in a campaign. BBR Saatchi & Saatchi has been very quick to make Facebook’s vertical …
Unsurprisingly, news headlines in Israel tend to be somewhat negative. Most of them focus on the bad news within the country. Then - (as a diversion?) - they point to the rude, boisterous and sometimes shameful …