Yotvata is one of Israel’s most loved dairy brands. It’s also the name of a kibbutz in Israel – the first kibbutz established in the Arava desert in 1957. It’s rain-deprived and grass-poor, but it stands for the pioneering spirit. And behind the brand, Yotvata, is a bunch of colourful kibbutznikim – dreamers, eccentrics, poets and yes, even fitness fanatics, who work hard every day to make this most unlikely of ventures a reality and a success.
These guys know a bit about obnoxious fitness show-offs.
So when Yotvata dairy decided to promote its protein rich dairy, Yotvata Pro, drink this year, there was only one choice as its ambassador – the kibbutz’s six pack guy. The guy who, no matter where he is or what he’s doing, can’t resist the urge to take off his shirt and flaunt his absolutely perrrfect body. The guy whose perfect set of abs are bound to make any guy cringe and any girl go weak at the knees.
A set of abs nourished and polished by Yotvata’s very own Yotvata Pro protein drinks.
Of course, the ad is incredibly, share-ably funny.
Credits:
Agency: BBR Saatchi & Saatchi
Chief executive officer: Yossi Lubaton
Chie creative officer: Idan Regev
Creativse: Yaron Perel, Naor Itzhak, Itamar Paradny, Omri Zidon & Aviv Melamed
Vice president client services: Gil Gershon
VP content & production: Dorit Gvili
Producer: Bosmat Ben David
Vice president strategy: Yossi Baruch
Strategy director: Lora Goichman
Strategic planner: Moran Nurok
Marcom director: Eva Hasson
Director: Gadi Portnoy
Post production: Broadcast
Music: Michael Cohen
Presentor: Raz Nisim Cohen
Music: Michael Cohen
