BBR Saatchi & Saatchi: The most obnoxious guy on the kibbutz launches Yotvata’s protein drink
December 11, 2017
Yotvata is one of Israel's most loved dairy brands. It’s also the name of a kibbutz in Israel - the first kibbutz established in the Arava desert in 1957. It’s rain-deprived and grass-poor, but it …
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