The Game of Thrones finale was a massive event for ardent fans. In Israel, the most ardent fans set their alarms for 4am to watch the finale in real time. That’s uncompromising fandom…
…which Carlsberg thought it was fitting to reward. So its agency, BBR Saatchi & Saatchi did a little social media searching. Found Abigail, who speaks fluent Dothraki; Pavel, who cried when Tommen jumped; Tal & David, who dance during the theme song; Hadar who went overboard and got up at 2am…
The partners delivered awesome watch packs to these most uncompromising fans.
