BBR Saatchi & Saatchi punches well above its weight creatively. And American Express is the most recent beneficiary of the agency’s creative ingenuity…

…as well as a bunch of people who watch Facebook videos with the sound on.

The Israeli agency knew that 90& of people watch Facebook videos with the sound off. But when Amex uploaded its video promoting a Guns ‘N’ Roses concert, BBR Saatchi & Saatchi inserted a gift for those who don’t.

A voiceover promised a free ticket to the concert for the first 50 people who could correctly text the name of the band’s lead singer.

You can bet that Amex’ Israeli fans will pay attention to its Facebook ads with all their senses in the future.

CREDITS

Agency: BBR Saatchi & Saatchi
Chief executive officer: Yossi Lubaton
Executive creative director : Idan Regev
Creative director: Yaron Perel
Art director: Noa Navot
Copywriter: Eddie Gartsman

Vice president production: Dorit Gvili
Producer: Odelia Freifeld
Vice president client services: Maya Salomon
Account supervisor: Reni Bracha
Account executive: Mor Aharon
Communications director: Eva Hasson