BEKOL has been working for eighteen years as an advocacy organisation for the hard of hearing in Israel. More than 10% of the public and a third of those aged over 65 suffer hearing loss. Shame is a major barrier to wearing a hearing aid. So BBR helped BEKOL do something about that for National Hearing Day in Israel on May 27.
It created an ad that mirrors (the overly evocative style of) cosmetic commercials and presents the hearing aid as an anti-ageing product – putting a hearing aid in the same category as the everyday skin care products people use without embarrassment.
Creative credits:
Advertising agency: BBR Saatchi & Saatchi
Chief executive officer: Yossi Lubaton
Chief creative officer: Nadav Pressman
Creative director: Eran Nir
Copywriter: Eran (Shushu) Spanier
Art Directors: Yuval Zuckerman & Aia Bechor-Kujnitzky
Production company: P.O.V.
Director: Roy Raz
DOP: Tobias Hochstein
Sound: Sound House
