Bear Meets Eagle on Fire’s Just Enough Bank platform continues to make Bankwest stand out. Now it’s even sharper, even funnier and even more human.

The campaign introduces three new features that mean customers can spend less time worrying about bank stuff, like security, doubled-up subscriptions and unknown transactions, and more time worrying about all manner of other really odd things, Bankwest’s belief that banking should be proportionate in people’s lives. 



Rachel Aikin, GM customer marketing and communications at Benkwest, commented, “We’re loving how Australians are responding to the Just Enough Bank campaign, so we’re continuing to lean on it to bring to life the insight that we’d all like to have a little more brain space these days. These features have been carefully designed to do just that – taking the worry out of everyday money tasks for busy Australians.”
 
The new campaign’s so engaging commercials are directed by Steve Ayson from 3&7.

 
“This is such a great platform and brand to work on,” stated Micah Walker, founder and chief creative officer for Bear Meets Eagle On Fire. “There’s more fun stuff to come.”

Credits:
Client: Bankwest
Creative Agency: Bear Meets Eagle On Fire

Media Agency: EssenceMediacom
Production Company: 3&7
Director: Steve Ayson
Producer: Allison Lockwood

Director of Photography: Germain McMicking
Production Designer: Ruby Matthews
Casting Director: Natalie Jane Harvie at Citizen Jane

Post Production: ARC
Editor: Jack Hutchings
Colour: Trish Cahill
Online: Jesse Meha
Sound House: Rumble Studios
Lead Sound Designer: Daniel William
Sound Producer: Kiara Watson
Sound EP: Michael Gie