The bank for people who have idiosyncratic things they’d rather do than banking, has launched a special 11.50% savings interest rate for those with speciifc “idiosyncratic things” – like this month wearing double denim, being fond of rhinestones, or being somewhat argumentative. Bankwest’s wild idea, Interesting Rates, comes from Bear Meets Eagle On Fire. The promotion continues Bankwest’s unconventional approach and is designed to draw attention to its competitive, everyday savings rate of 5.75% p.a. – which is available to everyone.
The first burst of Interesting Rates% (for being into double denim, rhinestones, being argumentative), will be followed by two equally playful and niche rounds of Interesting Rates in October and November.
Rachel Aikin, GM customer marketing and communications, stated, “For a lucky, few there’s an epic promotional rate up for grabs, but at the heart of the campaign is Bankwest Easy Saver, with a competitive 5.75% introductory rate, and the flexibility and access customers want from a digital savings account.”
Micah Walker, chief creative officer, BMEOF, added, “It’s rare to find a brand that’s so willing
to try and do things differently. Interesting Rates is just another example of Bankwest understanding the power of that approach and backing an idea that might’ve seemed a bit crazy at first.”
Credits:
Client: Bankwest
Creative Agency: Bear Meets Eagle On Fire
Media Agency: EssenceMediacom
Production Company: Revolver
Director: Matt Devine
Managing Director & Co-Owner: Michael Ritchie
Executive Producers & Partners: Pip Smart
& Caroline Kruck
Director of Photography: Stefan Duscio
Production Designer: Octavia Spartels
Stylist: Olivia Simpson
Hair & Makeup: Anastasia Pappas
Casting: Mullinars
Casting
Director: Allison Meadows
Editing: Glue Society
Studios
Editor: Luke Crethar
Post Production: Heckler
Co-Founder & Executive Creative Director: Jamie Watson
Executive Producer: Amy Jarman
Colourist: Ben Eagleton
Sound House: Rumble Studios
Sound Designer: Daniel William
Executive Producer: Michael Gie
Music Supervision: Trailer Media
Music Supervisor: Anton Trailer
