Micah Walker and Josh Mullen’s creative studio, Bear Meets Eagle on Fire, Revolver Will O’Rourke and Andreas Nilsson have put a whole lotta fun into understanding Optus 5G. Wonderful work.
There is a lot of confusion about 5G and what it means, with much of the conversation focused on the intangible future – holograms & autonomous flying taxis. This presented an opportunity for Optus to be the antidote to the inconceivable, instead choosing to explain to Aussies how 5G works.
“People don’t want something they don’t understand,” explained Optus head of marketing, Melissa Hopkins.
“This is just the start of an ongoing conversation that we will continue to have with Australians as Optus 5G continues to roll out.”
Each of the groups featured in the campaign “G” – 5Geniuses, 5Grannies, 5Guiarists and 5Game Characters (coming soon) – explain a different aspect of 5G in a playful way.
“We’re pretty proud of this as our first campaign,” stated Micah Walker, BMEOF Co-Founder. “It’s fun work on a relatively tricky brief.”
Melissa Hopkins added, “To build on the focus of 5G in the creative construct, Optus has made as simple a gesture for launch changing their logo, from OPTUS to OPTU5G for the duration of the campaign.”
Creative Studio: Bear Meets Eagle on Fire
Production Company: Revolver/Will O’Rourke
Director: Andreas Nilsson
Managing Director & Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Caroline Kruck
DOP: Stefan Duscio
Production Designer: Michael Iacono
Editor: Peter Sciberras
Editing: ARC Edit
Executive Producer: Joseph Perkins
Producer: Olivia Carolan
VFX & Animation: Alt.VFX
Post Supervisor: Jay Hawkins
Post Producer: Tyrone Estephan
Colour: Ben Eagleton
Sound & Music: Rumble Studios
Photographer: Julian Wolkenstein
Production: Photoplay Photography
Executive Producer: Alison Lydiard
Producer: Ross Colebatch
Retouching: Cream Electric Art