The cost of living isn’t just pinching. For younger audiences, the drivers that ROLLiN’ car insurance exists for, it’s squeezing hard. Agency, Bear Meets Eagle on Fire, that has been supporting ROLLiN’s enticingly untraditional insurance with enticingly untraditional advertising, can come up with a fun idea to make life a little less blah.

When times are tough the more fun and playful aspects of life are the first things younger audiences sacrifice. So ROLLiN’ is putting little pieces of fun back in their lives. The insurer has launched the Times is Tough weekly coupon book, that drops everything from a crate full of classic hip-hop vinyl and cheeseburgers on the regular for a year to the world’s greatest cereal library.

The coupons can be found on Facebook and Instagram and give anyone who follows ROLLiN’ a chance to win back a bit of fun that they might have otherwise cut out of their budget.

BMEOF collaborated with illustrators, Yeye Weller, Vanessa Lim and Steve Gavan, along with animator, Josh Trotter, to create the coupons.

Credits:
Client: ROLLiN’ Insurance
Creative Studio: Bear Meets Eagle On Fire
Social Agency: Present Company
Illustrators: Yeye Weller, Vanessa Lim & Steve Gavan
Coupon Animator: Josh Trotter