ROLLiN’ car insurance is making a very clear pitch for the younger drivers that other insurers ignore. The launch by Bear Meets Eagle on Fire featured a freewheeling puppet named Larry rapping and rolling to Digital Underground’s ‘90s classic, The Humpty Dance.

Now BMEOF and ROLLiN’ have produced a 16-part mini-series that celebrates the important dates in hip-hop history. Hip Hop Holla also introduces two new characters to the campaign. Li’l Deets and Jackpot are hip hop connoisseurs who drop their knowledge on all things hip hop from August 8, with new episodes out twice a month on Instagram.

People can also access Lil’ Deets and Jackpot’s Hip Hop Holla Spotify playlist, and in the future, get special offers connected to episodes. 

Micah Walker, chief creative officer, BMEOF, stated “This kicks off a unique calendar of projects for the brand this year. Hip Hop Holla celebrates a love for the genre we’ve connected to the brand, but throughout the year we’ll remix and reimagine other aspects of culture as well.”

Credits: 
Client: ROLLiN’ Insurance (IAG) 
Agency: Bear Meets Eagle On Fire 
Production Company: Revolver 
Director: Mike Long 
Editor: Lily Davis at The Editors
Post Production: Blockhead VFX
Sound: Rumble
Puppet Makers & Puppeteers: Make-Up Effects Group