PETA UK has found a new way to be provocative in a ballsy campaign by agency, Samy Alliance, and production company, Contrario.
The campaign promises “harder and longer erections” through veganism, with three absurd commercials – a sword fight, a gun fight and a karate fight loaded with male bravado and visual innuendo – OK, maybe less “innuendo” and more brazenness.
The campaign comes from ran experiment in the 2018 documentary, The Game Changers, which found that lifestyle changes such as a vegan diet can help “significantly enhance vascular health and erectile function in men”.
“The erections of those who ate the vegan meal were up to 13.5% firmer and lasted almost five times longer. Studies also show that vegan men have much higher total sperm counts, better sperm motility and healthier sperm than non-vegans, PETA UK stated in its campaign blog.
This is third no-holds-barred campaign by Samy Alliance for PETA UK:
Leave A Reply