Binge watching has become a social phenomenon. Hundreds of hours are being spent in epic fantasy series. BETC Paris and Canal+ have offered a warning with the flair for humour and surprise endings that have made their cinematic ad films famous. It’s that the endings of these epic series can be so disappointing. This is housed in an epic story, directed by Partizan’s Antoine Bardou-Jacquet, about a couple who become obsessed with a fictional fantasy series, The Secret of Wakany, and the famous secret of Princess Wakany.
After years of ultimate fandom, they reach the end of the series and receive the ultimate letdown.
The campaign message is, Don’t entrust your imagination to just anyone.
Credits:
Client: Canal+
Agency: BETC Paris
Creative Director: Stéphane Xiberras
Copywriter: Martin Rocaboy
Art Director: Eric Astorgue
Head of Production: Karim Naceur
Production Company: Partizan London
Director: Antoine Bardou-Jacquet
Director Of Photography: Mattias Rudh
Executive Producer: Khalid Tahhar
Line Producer: Isabelle Labeylie
1st Ad: Didier Mallet
Set Designer: Jonathan Houlding
Stylists: Elise Bouquet, Reem Kuzayli & Charlotte Arguillere
