Women in tech are five times less likely to appear in user’s feeds on LinkedIn and they represent just 20% of the tech workforce.
The underlying issue according to French femtech investment fund, Sista, is that female-led companies are less visible and are underfunded which in turn reduces the number of female models that can inspire the next generation. A vicious cycle. So Sista, decided to change the problem. It partnered with BETC Paris to hijack LinkedIn to make women more prominent on International Women’s Day.
The partners asked powerful leaders in the tech industry to lend their profiles for a day to a woman in need of visibility and give her the tools to self-promote.
Among the LinkedIn accomplices were:
- Sebastien Missoffe – Vice-President & Managing Director (France), Google
- Laurent Solly – Vice President (Southern Europe) – Meta
- Nicolas Hieronimus – CEO, L’Oréal Paris
- Guillaume Lacroix – CEO, Brut
When you decide to hack LinkedIn, you don’t expect the French president to be one of the hackers. But that’s what happened:
