Climate change. That word has become so used. It’s difficult now for campaigns to have an impact. BETTER Studios has found a way.

Imagine a near future where climate stability has become an amenity and survival has been repackaged as a premium membership offering.

On Thursday, June 25, at 2 p.m. CEST on the Terrace, BETTER Studios opens the most “organised” climate change advocacy work yet, Last Resorts, the only timeshare for the climate apocalypse.

Last Resorts will be launched at a featured speaker session by BETTER Studios founder, Ben Becker, featuring a cabana check-in desk, vacation apparel made from upcycled waste streams, and limited-edition collectibles like Last Resorts Bingo, “the only game where everybody’s guaranteed to lose.”

The campaign, a film, installation, and immersive experience, partners with Cannes Lions International Festival of Creativity to rally against the ever-pressing impact of climate change.

The film, a parody shopping channel infomercial introduces Last Resorts, the hospitality experience for the end of the world. It was produced by BETTER Studios and directed by Kristyna Archer, and BUTTER Music and Sound set the tone with upbeat shopping network-style tracks, paired with sound design from Eleven Sound, edited by Andrew Ratzlaff at Cabin, VFX from JAMM, and additional AI support from Illumedia Studio.

Last Resorts offers a more climate-controlled life – for as long as you can afford it. Tucked 15 metres underground in reinforced steel bunkers, residents enjoy endless virtual sunsets and all-you-can-eat freeze-dried cuisine (per your monthly ration). Explore it online at WWW.LASTRESORTS.NETor phone the front desk at 1-877-LAS-RSRT (1-877-527-7778).

“For years we’ve read about billionaires building bunkers, buying islands, and prepping for an uncertain future,” stated Ben Becker, founder of BETTER Studios. “What about everybody else? Last Resorts imagines the moment bunker living goes mass market…with manageable monthly payments. 

“Most dystopias are designed to be escaped. Last Resorts was designed to be booked. The unsettling part? We didn’t have to look very far past the present to inspire the brochure.”

Credits
Agency: BETTER STUDIOS
Co-Founder & Creative Director: Ben Becker
Co-Founder & Design Director: Elliot Glass
AI Direction: Archer Studios
Director: Kristyna Archer

AI Support: Illumedia Studio
Creative Lead Artist: Simone Bocchino  
Creative &Artist: Luca Ontino
Senior Artists: Paola Merlotti & Celeste Zodo

Design: J. Collins 
DesignLead & Designer: J. Collins

Editing: Cabin 
Editor: Andrew Ratzlaff
Managing Partner: Carr Schilling 
Managing Director: Kim Christensen 
Executive Producer: Britt Carson

Mix & Sound Design: Eleven Sound  
Mixer & Sound Designer: AJ Murillo 
Producer: Sean Kiely  

Music: BUTTER Music and Sound
Executive Producer: Annick Mayer 
ECD: Tim Kvasnosky 
Head of Sync: Malayna Ellis 
Senior Producer: Stone Irr 
Associate Producer: Kriston Poindexter

VFX: JAMM 
Visual Executive Producer: Asher Edwards 
VFX Supervisor: Mike Wigart 
Coordinator: EJ Wagner 
Flame Lead: Mark Holden 
Compositors: Caitlin Roth, Brady Doyle, Trent Shumway