Lady Justice, aka Lady J, has been the personification of fairness and impartiality in judicial systems since ancient times. Now she has taken off her blindfold and is using her passion, her scales and her sword, to rail at the woeful state of the legal system’s slow and outdated technology.

She urges lawyers to “law better” in her imapssioned tirade. “If you don’t have Disco, I can only assume you hate your families and don’t want to go home,” she shouts. “Do you hate your family, Greg?”

The campaign film was directed by Clay Weiner and produced by Biscuit Filmworks. It has launched in the US and is supported in digital and social. It will extend to other countries later this year.

Credits:

Client: Disco
Chief Marketing Officer: Tom Furr
Head Of Brand: Elena Chacko Kennedy
Associate: Jada Moody

Agency: BigSmall
Creative Partner: Tom Evans
Strategy Partner: Ben Cleaver
Managing Partner: Matt Edwards
Creative Director: Will Flack
Agency Producer: Jules Coetzee
Designer: Jonty Harbinson

Production Company: Biscuit Filmworks
Director: Clay Weiner
Executive Producer: Sam Chitty
Head Of Production: Polly Du Plessis
Production Manager: Adam Oyejobi
Director Of Photography: Fabian Wagner
Production Designer: Sam Riley
Photographer: Owen Harvey
Wardrobe: Vicki Russell
Hair & Make-up: Elizabeth Eva Hedley
Casting: Anna Kennedy

Post Production & VFX: Black Kite
Producer: Chris Grey

Editing: Stitch London
Editor: Gareth McEwen

Music & Sound: Jungle Studios
Sound Designer: Ben Leeves
Music: Louis Schwadron