In this week’s edition of Black T-shirts, the world’s only podcast dedicated to XXL creativity for business, Adam Ferrier and Brent Smart are joined by James Hurman, a New Zealand-based entrepreneur, investor, author and advertising effectiveness expert. Hurman is also the founding partner of Previously Unavailable, a creative company that partners with, creates and invests into high-growth startup companies.

He talks about working his way up from the agency IT guy to one of the world’s better-known experts on marketing and advertising effectiveness. He also unpacks his latest way of conceptualising as activating current and future demand. 

Have a listen to find out more.

All episodes of Black T-Shirts will be available via premium podcast creators MIK Made. You’ll also be able to listen now for the first time as a vodcast on the Black T-Shirts YouTube channel.

Adam Ferrier is the founder of award-winning creative company Thinkerbell, Brent Smart is CMO at one of the world’s largest telecommunications companies, Telstra.

Black T-Shirts is supported by Mixed Media Modeling company Mutinex. The Pub Test is brought to you by ultra fast and accurate research platform Ideally.

Black T-Shirts can be found here.”