This week, the world’s only podcast dedicated to XXL creativity for business interviews Johnnie Ingram, award-winning executive producer, creative director, director & show creator of We’re Here, the unscripted series that follows drag queens as they prepare to perform in small conservative towns.

In this episode of Black T-Shirts, Ingram’s discussion with hosts, Adam Ferrier and Brent Smart, travels from his advertising beginnings making work that explored diversity to his new unscripted frontier as a showrunner – and ultimately how good ideas are universal. Whether you’re creating a film or creating a brand, Johnnie emphasises that long-format storytelling still has a place in the current media landscape. 

Also his observations on ‘notes’ vs ‘feedback’ could well be game changing for you. “It was for us,” said Ferrier and Smart.

So what else does the world of advertising have to learn from longer form story telling? Have a listen to find out.

All episodes of Black T-Shirts will be available via premium podcast creators, MIK Made. They are also available for the first time as a vodcast on the Black T-Shirts YouTube channel.

Adam Ferrier is the founder of award-winning creative company, Thinkerbell. Brent Smart is CMO at one of the world’s largest telecommunications companies, Telstra.

Black T-Shirts is supported by mixed media modeling company, Mutinex. The Pub Test is brought to you by ultra-fast and accurate research platform, Ideally.

Find Black T-Shirts here.