Men who think they’re masters in the bedroom are not always right. When it comes to the “pull-out” game, science says they’re really wrong. 22 out of 100 are likely to become fathers.
BLKJ Havas Singapore and Durex are getting that message through their gung-ho confidence with a game.
The Pull Out Game Game is a retro-inspired digital experience vibing on classic arcade games that uses humour to expose the flaws of the pull-out game – one near-impossible challenge at a time. In the game, players attempt the impossible – stopping sperm from reaching the egg while dodging unexpected distractions and chaotic obstacles. To make things even more entertaining (and awkwardly relatable), players can activate a “mental blocker” like a judgmental grandma or an adorably clueless dog. Every “loss” is a reminder of why the pull-out method is a losing strategy in real life.
But even losers win in the game version of pulling out. Players unlock exclusive discounts on Durex condoms, because safe is always better than sorry.
“At Durex, we are committed to promoting safe and pleasurable sex for everyone, and this game is a perfect example of how humor can drive home an important message about sexual health,” stated Pooja Porwal, Durex regional marketing director, ASEAN.

Guilherme Machado, BLKJ Havas executive creative director, added, “We wanted to create something that speaks directly to young audiences in a way that’s fun, unexpected, and impossible to ignore. The Pull Out Game Game does exactly that. It turns a common myth into an unforgettable lesson.”
The Pull Out Game Game is free to play. Put your skills to the test.







