BLKJ Havas Singapore: Durex teaches gamers how to use their fingers for sexual pleasure too

Durex continues to break down stigma about sexual pleasure. This time is has launched the Durex ForePlay campaign with BLKJ Havas Singapore, a series of gaming tutorials to educate audiences in Asia Pacific on finger stimulation.

In the gaming world, finger movements are the key to winning. In the bedroom, they are too. Durex’ online tutorials connect to and are inspired by the detailed finger movements of famous online games, with exercises for both gamers (and non-gamers) to become adept at foreplay and finger stimulation using an activity that young people are already good at.

The campaign is backed by Durex research which revealed that approximately two-thirds of respondents (76%) would like their partners to be better at foreplay, including fingering. So the campaign uses a familiar activity, gaming, to facilitate open and constructive conversations around foreplay education, and build widespread education around a topic that’s less frequently discussed in the region and a taboo topic for many.

The tutorials were launched in the Philippines, and will be rolled out across Asia Pacific, with the launch in Indonesia planned for early May.

“Pressure and movement play a crucial role in foreplay, regardless of gender or sexual orientation. While there are various tools and techniques that couples can use to enhance their finger skills, Durex has introduced an innovative approach,” stated Dr Martha Tara Lee, relationship counsellor and clinical sexologist.

“Gaming has gained popularity and has become a daily activity for many people. This presents a unique opportunity to use gaming as a tool for educating and engaging individuals on finger stimulation techniques. Not only can it be an effective way to teach and engage people, but it can also help break down any stigma or discomfort around discussing sexual health and pleasure.”

Fiona Huang, general manager, BLKJ Havas, commented, “In the APAC region, conversations around sexual pleasure and intimacy are still very much a cultural taboo, and one that is barely tabled. To remain mindful of broader societal comfort levels and mainstream communications context, yet stay faithful in engaging audiences, we leveraged creativity to drive conversations in a tasteful yet relatable way. It gives us great pleasure (no pun intended) to collaborate with a brand that meaningfully use its platform to champion and lend visibility to an underrated yet crucial matter – around sexual health and sexual pleasure for all.”