BMF’s quirky takes on supermarket shopping continue, this time playing with both Covid’s #1 buzzword and news reporting hype. BMF has etched into Aussie minds that Aldi is good different and so is its advertising.

The new campaign reassures Australia that Aldi isn’t going to change its low prices in “these unprecedented times”.

The campaign is running nationwide across TV, outdoor, in-store, digital, social and catalogue.

Credits:

Creative Agency: BMF

Executive Creative Director: Alex Derwin

Creative Directors: David Fraser & Dantie van der Merwe

Creative: Michael Dawson

Executive Planning Director: Christina Aventi

Group Planning Director: Kinga Papp

Senior Strategic Planner: Kellie Box

Managing Director: Stephen McArdle

General Manager: Paul Coles

Deputy Head of Account Management: Aisling Colley

Account Director: Bryan Bryant-Steeds

Account Executive: Flora Fraser

Head of TV: Jenny Lee-Archer

Agency Producer: Jess Vella

Director: Dave Wood

Production Company: Good Oil Films

Executive Producer: Juliet Bishop & Sam Long

Producer: Andrew ‘Macca’ McLean

Post Production: Alt.VFX

Editor: Simon Price @ARC

DoP: Germaine McMicking

Music & Sound Design: Rumble Studios

Client: ALDI Australia