It has been a pretty ordinary year, but BMF and Aldi are inviting Aussies to rediscover their sparkle and celebrate the season their way, with everything from glazed ham and French champagne to cherry liqueurs and festive treats, all at ALDI Prices…a family made of tinsel and a rocking soundtrack. The idea underlines Aldi Australia’s quirky (good, different) personality and the low prices its known for.

This year’s Time to Shine campaign follows the Tinsleys, a Christmas-loving family made entirely of tinsel who have always gone all out for the festive season. However, after a long year, they’ve fallen a little flat. All it takes is a nudge, and an affordable ALDI Christmas range, to help them rediscover their sparkle and shine again.

Jenny Melhuish, marketing director at ALDI Australia, stated, “This Christmas, ALDI is inviting Australians to find their sparkle again and put on the Christmas they want, without feeling like they need to compromise. Whether it’s the glazed ham, the French champagne or all the festive extras that make the season special, our focus is on delivering exceptional quality at ALDI Prices Australians can count on.”

The BMF campaign was created in partnership with Zenith Media Australia, Digitas Australia and Ogilvy PR, and is running across TV, screens, online video, radio, digital audio, cinema, display, social, OOH, partnerships, PR and owned channels including catalogue, website, eDMs and in-store POS.

David Fraser, executive creative director, BMF, commented, “It’s been a big year, and even a family made of tinsel is feeling a little less shiny than usual. But with an affordable festive spread from ALDI, everyone can get their sparkle back without stretching the budget.”

Credits:
Client: ALDI Australia
Creative Agency: BMF
Director: Matt Aselton
Production Company: Good Oil
Post Production: Blockhead
Editor: ARC
Sound Production: Rumble Studios
Music Supervisor: Level Two
Media Agency: Zenith Media Australia
Digital Agency: Digitas Australia
PR Agency: Ogilvy PR