Not an emotive magical Christmas tale. Not a “real life” family Christmas montage. It’s Aldi’s Christmas commercial. BMF does things differently for Aldi Australia.

The supermarket chain is celebrating all the little things that make a Christmas spread feel special in a new Christmas campaign, because with Aldi everyone can afford to Go Big on the Little Things. And going big gets surreal and humorous in the 60-second spot set to a “good different” version of feel-good song, (I’ve had) The Time of My Life from Dirty Dancing.

Aldi’s campaign reminds Aussies they can be excited for the main event by championing all the trimmings that make the full Christmas feast. New research from ALDI revealed that 7 in 10 Aussies (73%) look forward to the sides just as much, if not more, than the main protein itself.

David Fraser, executive creative director, BMF, commented, “A ham and turkey without sides is just a ham and turkey. They only become a Christmas feast when they’re surrounded by a plethora of sides. So it felt good to give sprouts and potatoes the limelight for a change.”

Jenny Melhuish, marketing director, ALDI, stated, “From the beloved sides to feasting favourites like the ham or the turkey, Aussies can have the Christmas they want by shopping with ALDI, making substantial savings and without ever comprising on quality.

“This year, we want shoppers to be able to go big on the little things without going big on their budgets in the process. This can easily be a reality for all Aussies by simply making ALDI their one stop Christmas shop this festive season.”

The full campaign will cover TV, cinema, radio, OOH, social, owned channels, and PR.

Credits
Client: ALDI Australia
Creative Agency: BMF
Content Production: Bantam Productions

 
Production Company: FINCH
Director: Christopher Riggert
Music Supervision: Level Two
Music & Sound: Rumble Studios
Editor: Jack Hutchings @ The Editors
Post Production: Fin Design & Effects
Production Company: Louis & Co.
Retoucher: Cream Studios
Media Agency: Zenith Media