In 2012, Aldi’s Surfin’ Santas reminded Australia that our Christmas fun is unique. Aldi’s Santas have hit the water again, this time to remind is that we can Christmas like it’s 2019 (before Covid put a dampener on everything) because Aldi’s Christmas range is affordable.

BMF’s fun-filled Synchronised Santa Christmas rap ad is really good and very different:

BMF creative directors, Dantie van der Merwe & David Fraser, explained, “The world seemed in need of a ridiculous escape, so it felt like a good time to reveal Santa’s hidden talents.”

Paul Coles, general manager, BMF, added, “This Christmas, more than any other, demands a gifting and gourmet extravaganza. With an exceptional festive range, at Aldi prices, you can definitely go large this Christmas.”

The campaign has launched with brand films running on TV and longer formats running online, supported by radio, OOH, catalogue, in store POS, website and social. The campaign will also include a series of 15-second retail spots illustrating Aldi’s great prices across its range of Christmas products.

Credits:

Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Directors: David Fraser & Dantie van der Merwe
Creative Team: Emily Field & Kiah Nicholas
Designer: Matthew Hughes
Chief Strategy Officer: Christina Aventi
Group Strategy Director: Kinga Papp
Senior Strategic Planner: Kellie Box
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Senior Account Director: Hayley Basham
Account Executive: Flora Fraser
Account Manager: India Gates
Head of TV: Jenny Lee-Archer
Agency Producer: Claire Seffrin

Director: Hamish Rothwell
Production Company: Good Oil
Executive Producer: Juliet Bishop

Producer: Tracey-Lee Permall
Post-Production: Blockhead
VFX Supervisor: Jesse Meha
Editor: Lucas Baynes, ARC Edit
Sound Production: Rumble Studios
Music Supervision: Skwod, Trailer Media
Composer: Elliott Wheeler @ Turning Studios
DOP: Geoffrey Simpson

Production Company: Bantam
Content Director: Al Moore
Art Buyer: Basir Salleh
Photographer: Tom Wholohan
Producers: Audra Diciunas & Georgie Lineham
Head of Retouching: Rhiannon Jansma
Production Director: Julie Sorrell