Aldi’s new campaign was born in the UK:
But if you think the Brits in general, and McCann Manchester in particular, own zany humour in ads, you’re in for a surprise. BMF Sydney as just released its own two Like Like ads.
Two things are sure to happen as a result of these ads: 1. People are going to feel that they like Aldi and 2. They are going to remember that its products are like the branded ones, only cheaper.
Who said you can’t let the creatives just go nuts with the brief?
“A talking bear selling toilet paper, a stuffed trout bantering over a tin of tuna and ALDI’s brand quality products at extraordinarily low prices; all things produced by Aldi to put smiles on people’s faces and money back in their pockets. Not a strategy you can really argue with,” said BMF managing partner, Stephen McArdle.
“We continue to prove that you can make thoroughly entertaining, standout retail advertising and achieve great business results. It’s testament to the partnership and great faith Aldi has in the team that we continue to surprise the market. This time with a bear… in the woods,” said BMF executive creative director, Cam Blackley.
The campaign is running online and social together with in-store, catalogue and print.
Creative Credits:
Agency: BMF
Executive creative director: Cam Blackley
Creative director: Alex Booker & Philip Sicklinger
Art director: Patrick Chambers & Alex Booker
Copywriter: Mark Carbone
Production company: Rabbit Content
Director: Jeff Low
Producer: Lucas Jenner
Post production: The Editors/White Chocolate
Agency producer: Mel Herbert
Editor: Bernard Garry
Music & Sound Production: Rumble Studios
DoP: Peter Eastgate
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