BWS has a new agency, BMF, and a new way to bond itself to Australians, with help from Exit’s humour maestro, director Stefan Hunt. BWS’ human humour gets Australians to smile at their pre-party “rituals” – while it also shows that it understands them.

BMF’s first campaign under the brand’s Refreshingly BWS platform, telling Aussies however they like to pre-party, BWS is here for it. The agency won the Endeavour Group creative account in July this year.

An Le, head of brand marketing at BWS, stated, “We all know the lead up to a night out can be just as fun as the event itself. At BWS, we’re the perfect wingmate for these moments of anticipation. Whether you’re picking up a six-pack for later or grabbing some bubbles on your way out, we make it easy so you can enjoy the best part of the night – getting ready.”

“We’re stoked to start our partnership with the BWS team,” added David Roberts, group creative director, BMF. “This campaign is a celebration of the pre-party ‘you’. The one that needs to doom-scroll on the toilet, dance in your undies and watch a documentary about dugongs before going out. Luckily, with a BWS on the way, you can observe all your sacred pre-party rituals and still rock up on time-ish.”

The full campaign will roll out across TV, OOH, radio, digital, social and in-store.

Credits:
Client: BWS
Creative Agency: BMF
Production Companies: Exit Films & Photoplay
Director: Stefan Hunt @ Exit Films
Media Agency: Carat Sydney