Good on ya Mum has been synonymous with George Weston Foods brand, Tip Tip, since the 80s.
It has made mums cry…
The brand, Tip Top, has been around since 1958.
Both have now been given a BMF update.
The new TVC, with its outdoors-y dancing heroine (not mum, but her daughter) and a fresh take on the classic jingle, supports a wider plan to modernise the masterbrand, that after months of testing, has taken on a new look and design with its logo, packaging and point of sale elements.
“Tip Top is the biggest bakery brand in Australia and this masterbrand refresh will ensure it stays relevant for generations to come. With a more energetic take on the famous jingle and a story that celebrates the joy Tip Top brings to Aussie families, I am excited about the future for Tip Top”. said Graeme Cutler, marketing & innovation director at GWF.
The core commercial, timed to coincide with back to school, is running nationally across TV and digital platforms.
The wider campaign to modernise the brand includes retailer point of sale, digital, social and PR activity throughout the year.
Credits:
Creative agency: BMF
Media Agency: Carat
PR: Frank PR
Packaging: Saltmine Design Group
