Coca-Cola’s Barista Bros continues to use humour to deliver its taste promise, this time using catfish. A school of catfish pretending to be a single human buying Barista Bros no added sugar flavoured milk. Catfish, as is pointed out in the new commercial by another Barista Bros customer, have more tastebuds than humans.

The campaign comes from BMF and spans TV, cinema, online video, social media, out of home, in-store and experiential. 

Roy Leibowitz, BMF associate creative director, stated, “Barista Bros really is a flavoured milk range like no other. To launch its delicious new epic taste, the team asked for an ad like no other. Catfish have so many more tastebuds than humans, so the quirky concept of them pretending to be human and trying to buy some really fit the bill.”

Kate Miller, Coca-Cola marketing director – South Pacific, added, “We know Australians have a love affair with coffee and are becoming more health conscious.

“We wanted to have fun with this Barista Bros campaign to highlight the brand-new epic taste as just one example of how we’re delivering products that our customers know and love, without the added sugar.” 

Credits:  

Creative Agency: BMF  
Chief Creative Officer: Alex Derwin
Associate Creative Director: Roy Leibowitz
Senior Art Director: Chris Wilson
Chief Strategy Officer: Christina Aventi
Senior Strategic Planner: Kellie Box
Chief Executive Officer: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley 
Senior Account Managers: Stephen Mesa & Adam Reeves
Head of TV: Jenny Lee-Archer
Agency Producer: Emma Friend

Production Company: Rabbit
Director: Jeff Low
Executive Producers: Alex Hay & Marcus Butler
Post Production: White Chocolate
Editor: Adam Wills
DOP: Simon Duggan
Sound Production: Rumble

Connections Agency: UM 
Social Media: Coca-Cola Social Centre powered by One Green Bean
Shopper Agency: Geometry