BMF has scored an InBook win for Mailbooks for Good for Random House Australia,The Footpath Library.
It’s a whole new way in book publishing that encourages donations of books to The Footpath Library, a charity that provides books for homeless and disadvantaged Australians.
Instead of storing old books in a box or a bookshelf, never to be opened again, a specially designed dust jacket instructs readers to turn books inside out once they’re finished with them and reseal them.
The books become pre-paid pre-addressed parcels ready to be delivered to charity.
Credits:
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro
Creative team: Simon Koay
Creative team: Tim Smith
Head of Art: Sian Binder
Account Director: Brad Smith
Designer: Iva Madderom
Designer: Conor Bevan
Other credits:
Managing Partner – Stephen McArdle
Director of Business Development – Alex Caredes
Production Director – Alex MacArthur
See all Product Design wins here:
