Electric cars have just taken another step towards dominating the future.

BMW i has launched an innovative new feature that resets the limits of electric driving. From today, BMW drivers will be able to add Lunar Paint as an optional extra to their i vehicle.

BMW Lunar Paint uses ground-breaking photovoltaic technology to harness the power of the moon. It passively recharges your battery in the hours of darkness. When the sun goes down, you can still charge up, allowing you to extend your electric range even further.

Sue Pernova, BMW Innovation Director, stated, “This latest offering shows our commitment to exploring new charging technologies to help improve our electric driving capabilities. Lunar Paint expands upon our already existing Solar and Digital charging solutions.”

FCB Inferno worked with BMW on the campaign which will run across print, in social media and online. 

Credits

Agency: FCB Inferno

Chief Creative Officer: Owen Lee

Senior Art Director: Rob Farren

Senior Copywriter: Ben Usher

Copywriter: Lisi Davis

Art Director: Cicely Alderson

Producer: Clare Dyer

Artworker: Steve Clark

Managing Partner: Katy Wright

Senior Account Manager: Barnaby Kelly

Account Manager: Emma King

EMEA Director of Communications and PR: CC Clark

Don’t you wish this was true? Happy April 1. Spread the fun.